K-pop Eyes Historic Grammy Breakthrough as Multiple Artists Earn Major Category Nominations

Sayart

sayart2022@gmail.com | 2025-11-12 00:31:48

For the first time in Grammy Awards history, K-pop artists have secured nominations in the ceremony's most prestigious categories, raising hopes that the genre may finally break through what has long been considered an impenetrable barrier. The 68th Grammy Awards, set to take place in February at Crypto.com Arena in Los Angeles, features multiple K-pop acts competing in major categories that have historically excluded Korean artists.

The Recording Academy's announcement on Friday revealed groundbreaking nominations that mark a potential turning point for K-pop's global recognition. BLACKPINK's Rosé collaborated with Bruno Mars on "APT.," which earned three major nominations including Song of the Year, Record of the Year, and Best Pop Duo or Group Performance. Meanwhile, "Golden" from the Netflix animated film "K-Pop Demon Hunters" soundtrack secured an impressive five nominations, including Song of the Year.

These nominations represent the first time any K-pop track has been recognized in the General Fields categories of Song of the Year or Record of the Year. While BTS previously appeared as part of Coldplay's "Music of the Spheres" album category in 2023, the group did not win. The music industry is now closely watching whether "APT." or "Golden" can achieve what no K-pop act has accomplished before.

Additional Korean artists also received recognition at this year's ceremony. HYBE and Geffen Records' girl group Katseye earned nominations for Best New Artist and Best Pop Duo or Group Performance. The Korean original musical "Maybe Happy Ending," which won six Tony Awards, received a nomination for Best Musical Theater Album, further expanding Korean cultural representation at the Grammys.

The Grammy Awards have faced decades of criticism for their historical bias toward white artists while overlooking women and artists of color. Launched in 1959, the ceremony is considered one of the four major music awards in the United States and emphasizes musical and artistic value through Recording Academy voter selection, unlike the Billboard Music Awards or American Music Awards. The persistent label of "white Grammys" has shadowed the ceremony for years.

For K-pop specifically, the Grammy barrier has proven especially challenging to overcome. BTS earned nominations for Best Pop Duo or Group Performance for three consecutive years from 2021 to 2023, with international media predicting strong chances of victory, but the group was consistently overlooked. Apart from BTS, no other K-pop act had ever received Grammy nominations, making the Grammys the only major U.S. music award show without a K-pop winner.

The current landscape may be more favorable for diverse artists than in previous years. At the most recent ceremony, Beyoncé became the first Black artist to win Album of the Year, while Kendrick Lamar claimed five categories including Record of the Year and Song of the Year. As the Grammys show signs of moving away from their historical bias, expectations are growing that K-pop artists will no longer be systematically overlooked.

However, some industry observers note that this year's Korean nominees – Rosé, the "K-Pop Demon Hunters" soundtrack, and Katseye – are all English-language pop acts with strong American market alignment. In this context, it may be premature to declare that K-pop has achieved complete equal footing in its original Korean-language form.

Despite these considerations, the nominations represent a meaningful milestone for the Korean music industry. The once-impenetrable Grammy fortress has begun to show cracks, and the global music community is now focused on whether these fissures will expand into a historic breakthrough. A Grammy win would serve as a significant new milestone for K-pop's continued global expansion and cultural influence.

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