K-pop group NewJeans has declared a suspension of all activities, despite a court decision affirming the validity of their exclusive contract with agency ADOR. The move, announced during a performance in Hong Kong under the name “NJZ,” has raised legal and industry-wide concerns.

On June 24, a representative from ADOR told Dispatch, “We deeply regret that NewJeans unilaterally announced a suspension of activities despite the court ruling. Unfortunately, they proceeded with a performance under a different name.” The agency further stated its intention to continue supporting the group within the bounds of the valid contract, expressing hope for future discussions with the members.

The Seoul Central District Court had earlier ruled in favor of ADOR on June 21, granting the agency’s request for an injunction prohibiting the members of NewJeans from engaging in activities outside the exclusive management framework. The court found that none of the 11 alleged breaches of contract cited by the group, including the dismissal of former executive Min Hee Jin, constituted valid grounds for contract termination.

In its written decision, the Civil Agreement Division 50 of the court stated, “Based on the claims and evidence submitted by NewJeans, it is difficult to determine that ADOR has violated its contractual obligations or that the trust relationship has been irreparably damaged.”

Despite acknowledging the court’s ruling, the group proceeded with their performance at ComplexCon Hong Kong under the name “NJZ,” without directly mentioning NewJeans or using its songs. Each member appeared on stage individually, introduced by their names, avoiding any overt reference to the group. Visuals displaying “NJZ” appeared on LED screens, and merchandise featuring the label was sold at the venue. In one instance, the letters “NJZ” were visibly printed on the lower garments worn by the performers.

At the end of the show, the members collectively addressed the audience, saying, “We have decided to suspend all activities following the court’s decision. Please understand that this is not the end.” This public statement marked an unexpected turn in the ongoing dispute between the group and its agency.

The situation has prompted industry observers to question the legal implications of artists rebranding under a different name while under a binding contract. Some experts warn that the “NJZ” performance could be interpreted as a breach of the court order, potentially escalating the legal conflict further. With ADOR maintaining a position of contractual authority and expressing willingness to reconcile, the next steps from both sides will likely determine the future trajectory of one of K-pop’s most prominent girl groups.

Sayart / Kelly.K, pittou8181@gmail.com