▲ Juergen Teller with the tote bag, 2024 S/S Marc Jacobs Campaign

Marc Jacobs, a famous American fashion brand, unveiled a collaboration campaign with photographer Juergen Teller to mark its 40th anniversary.

The campaign was conducted by Juergen Teller, who took photos of the snapshot concept on the side of the boulevard in front of Marc Jacobs' office in Soho, the U.S. The campaign has attracted great attention with the participation of famous actors, musicians, and photographers who have close ties to Mark Jacobs.

▲ Cindy Sherman and FKA Twigs

Along with Cindy Sherman and Dakota Fanning, self-portrait photographers who first worked with Marc Jacobs 17 years ago, Lil Uzi Vert, FKA Twigs, Bladee, Lila Moss, Juergen Teller, and Marc Jacobs himself appeared in front of the camera wearing the brand's bag and posing in their unique poses.

In particular, Lil Uzi Vert and FKA Twigs are drawing attention by launching CCTV filming concept videos together on social media.

The campaign is designed to shine through Mark Jacobs' 2024 spring season collection, and the tote bag series worn by celebrities in the campaign and the Sack Bag will be this season's main merchandise.

▲ Dakota Fanning, Lil Uzi Vert

Sayart / Nao Yim, yimnao@naver.com