SM Entertainment Launches "Riize Up" - Debut Pop-Up Store for Emerging Band

Courtesy of SM Entertainment

On Monday, SM Entertainment announced the opening of pop-up stores in Seoul and Tokyo to commemorate the release of Riize's latest single, "Love 119."

Named "Riize Up," this temporary store is a first for the rookie band and will be operational in Seoul from Friday to January 18, followed by its Tokyo counterpart from January 24 to January 30. The pop-up will feature a photo exhibition and a merchandise booth with a distinctive street vibe. Visitors will have the opportunity to engage in on-site events during the store's limited run. 

▲ Courtesy of SM EntertainmentSimultaneously, the single "Love 119," released on Friday, has achieved notable success. It secured the top spot on various Korean music charts and also claimed the leading position on iTunes songs charts in nine regions. Additionally, the single made its mark on real-time music charts in both Japan and China.

This initiative not only underscores Riize's rising prominence but also reflects SM Entertainment's strategic approach in connecting with fans through immersive experiences and merchandise offerings.

Sayart

Kang In sig, insig6622@naver.com