▲ Jeff Leatham and the Genesis House New York ⓒ Genesis

Genesis, Korea's first and only premium car brand, held a collaboration exhibition with world-renowned floral artist Jeff Leatham.

'Bloomtanica: Where Nature Meets Innovation' will be held at Genesis House New York in Manhattan, New York, until June 9.

The exhibition was designed with inspiration from Korea's gardens and nature, drawing public attention in that luxury brands and global floral artists collaborated.

▲ The installation view of the exhibition ⓒ Genesis

Jeff Leatham, who organized the exhibition, is the artistic director and senior floral artist at Four Seasons Hotel and utilizes deep purple flowers as his signature.

The artist presents a hybrid exhibition that combines digital technology and real flowers to provide an experience that satisfies visitors' five senses.

The exhibition will be held in the showroom on the first floor and the seller stage on the basement floor, where the audience can watch it with a professional curator. 

▲ The installation view of the exhibition ⓒ Genesis

In particular, on the Seller Stage, the audience can see Korean garden-inspired trails and their landscapes as images, blooming and biting flowers reproduced with LEDs.

Also utilized in the exhibition are pink inspired by Mugunghwa, purple inspired by Korean night, orange and yellow inspired by Jeju Island. 

▲ The installation view of the exhibition ⓒ GenesisSong Min-gyu, vice president of the brand's business division, said, "We expect this exhibition, inspired by the garden of Korea, to serve as an opportunity to broaden the spectrum of customer contact points, and we will continue to strive to let global customers know the beauty of Korea through various channels."

The artist said, "Breaking the line between nature and technology has been a new challenge, and this exhibition is the result of the harmony of the beauty of flowers with Genesis House New York, which advocates a colorful cultural space."

Sayart / Nao Yim, yimnao@naver.com