HYBE Corporation is embarking on its next major global project, assembling a powerhouse team of industry veterans to create a new U.S.-based boy group. Chairman Bang Si Hyuk, HYBE America CEO Scooter Braun, and renowned producer Ryan Tedder have joined forces to spearhead the highly anticipated project, aiming to establish a fan-centered group poised for global success.

On February 21, HYBE officially opened its audition website, inviting aspiring artists between the ages of 13 and 23 to apply. The audition process calls for applicants to submit a profile photo, a self-introduction, and videos showcasing their vocal and dance abilities. The company’s commitment to discovering fresh talent reflects its continued mission to innovate the global music industry and expand its influence in the American market.

Ryan Tedder, a three-time Grammy Award-winning producer and frontman of OneRepublic, brings his wealth of experience to the project. Known for his work with global superstars such as Beyoncé, Adele, and Ed Sheeran, Tedder has been recognized for his ability to craft chart-topping hits that transcend genres. Within HYBE, he has already made his mark, contributing to Tomorrow X Together’s Back for More and &TEAM’s Dropkick, both of which showcased his distinctive musical vision.

“I’m excited to be part of this new and intriguing project,” said Tedder. “We’re not just building a boy group—we’re creating one of the most fan-focused groups in existence, backed by the highest quality music.” His statement underscores the project’s goal of blending strong musicality with deep fan engagement, hallmarks of HYBE’s global success.

Chairman Bang Si Hyuk echoed this sentiment, emphasizing the company’s dedication to musical excellence and innovation. “HYBE artists consistently dominate major charts year after year, achieving global milestones. Launching a new boy group in collaboration with Ryan Tedder is a significant step in continuing our legacy within the music industry,” Bang stated. His leadership has been instrumental in shaping K-pop’s global expansion, with HYBE artists like BTS, SEVENTEEN, and LE SSERAFIM achieving worldwide acclaim.

The involvement of Scooter Braun, the architect behind the global success of artists like Justin Bieber and Ariana Grande, further strengthens the project’s potential. As HYBE America’s CEO, Braun brings a deep understanding of the U.S. market and an unparalleled track record of developing global superstars. His strategic insights, combined with Tedder’s musical expertise and Bang’s visionary leadership, set the stage for a groundbreaking new act.

The new boy group project marks HYBE’s continued commitment to diversifying its global artist roster while reinforcing its presence in the U.S. music industry. By integrating K-pop’s rigorous training system with Western pop sensibilities, the company aims to create a cross-cultural act capable of resonating with fans worldwide.

As auditions kick-off, anticipation is building within both the K-pop and Western music communities. Fans and industry watchers alike are eager to see how this high-profile collaboration will unfold and which rising stars will emerge from the global talent pool.

The formation of this new boy group not only highlights HYBE’s strategic expansion but also signals its dedication to shaping the future of global pop. With Bang Si Hyuk, Scooter Braun, and Ryan Tedder at the helm, the project promises to be one of the most significant music endeavors in recent years.

Sayart / ReaA JUNG, queen7203@gmail.com