▲ ⓒ Starship EntertainmentK-pop girl group Ive will release their new song "Summer Festa," in collaboration with Pepsi, on Saturday at 6 p.m.

Part of the "2024 Pepsi Campaign," "Summer Festa" is a disco-pop track led by funky guitar and groovy bass.

Ive's distinct vocal tones blend perfectly with the rhythmic beat, capturing the vibrant summer atmosphere.

Lyrics convey messages of independence and confidence such as "I make my own opportunity" and "happy to take challenges," resonating with Ive's past hits.

Ive's association with Pepsi dates back to 2021 when member Ahn Yu-jin first joined the Pepsi campaign, followed by Jang Won-young and Leeseo in 2022, and the entire group in 2023.

Their 2023 Pepsi Campaign song "I Want," released last year, topped major local music charts.

Currently on their first world tour "Show What I Have," which began in Seoul last October, Ive will host an encore show in Seoul in August and perform at Tokyo Dome in September.

Sayart / Chloe Kim, 2022chloe.k@gmil.com