One of Sydney's most controversial architectural landmarks is about to undergo a dramatic makeover that could transform it from an eyesore into a creative hub. The Reader's Digest building in Surry Hills, long considered one of the city's most polarizing structures, has been reimagined as a "honey pot for creative activity" according to new architectural plans by Design 5 - Architects.

The distinctive building has been a source of public bewilderment and debate since its unveiling in 1967. Originally designed as an idealistic Mad Men-era workplace, the structure was intended to blur the lines between art and architecture, creating what its designers called "art as architecture" or "architecture as art." The building's most notorious features include what many have described as indecent sculptures that adorn its exterior, making it one of Sydney's most idiosyncratic architectural statements.

Despite decades of criticism and public confusion, the building has developed a devoted following among architecture enthusiasts and urban design advocates. Supporters of the building argue that it represents a bold artistic vision that was ahead of its time, describing it as potentially "the most fabulously ugly thing you've ever seen." This paradoxical appreciation reflects the complex relationship many Sydney residents have with the structure - simultaneously repelled and fascinated by its unconventional design.

The upcoming renovation represents a significant shift in how the building will be used and perceived by the community. Rather than demolishing the controversial structure, developers have chosen to embrace its unique character while adapting it for modern creative industries. The transformation is expected to preserve the building's distinctive architectural elements while making it more functional and appealing to contemporary tenants.

The project reflects broader trends in urban development where historically controversial buildings are being repurposed rather than demolished. As Sydney continues to grapple with balancing heritage preservation and modern development needs, the Reader's Digest building renovation could serve as a model for how cities can breathe new life into their most challenging architectural legacies.