SOOP, a major streaming platform, has signed an exclusive partnership with global esports organization Gen.G, allowing fans to connect with the Gen.G Valorant team through live streaming on SOOP. Gen.G, which operates esports teams and academies across Seoul, Los Angeles, and Shanghai, is widely recognized for its achievements in various esports disciplines.

The Gen.G Valorant team, established in 2020, has consistently delivered impressive performances in the Valorant pro league. In 2024, they won titles in both the VCT Masters Shanghai and VCT Pacific League Stage 2, earning widespread acclaim from fans. Through this partnership, key players like t3xture (Kim Na-ra), Karon (Kim Won-tae), and Munchkin (Byun Sang-bum) will engage directly with their audience on SOOP through personal streams.

SOOP has been actively building its presence around the Valorant IP, having already signed contracts with prominent Valorant streamers both domestically and internationally. This partnership with Gen.G further strengthens SOOP’s position in the competitive esports streaming market, adding to its growing influence following the success of the 2023 SOOP Valorant League (AVL), a major global esports event it hosted last year.

On October 11, Gen.G’s Valorant team held its first broadcast, allowing fans to interact with the players in real time. This stream demonstrated the potential for deeper fan engagement beyond the confines of the game. Looking ahead, SOOP and Gen.G plan to deliver a range of exclusive content and events, providing fans with fresh and exciting experiences.

Details regarding official broadcasts and upcoming events can be found on SOOP’s official website, the SOOP esports page, or Gen.G’s social media channels. SOOP has also stated that they will continue offering a variety of streaming programs and competitions to further engage their audience. This initiative aligns with SOOP’s goal to strengthen the Valorant IP and foster a larger esports community.

The Gen.G-SOOP partnership reflects the growing prominence of Valorant in the global esports scene, with both organizations aiming to maximize their connection with fans. Valorant’s immense popularity in countries like South Korea and the United States has propelled the game’s influence in the esports industry, and this partnership is expected to accelerate that momentum.

Beyond the streaming deal, this collaboration marks a significant milestone in enhancing the fan-to-team connection within the Valorant ecosystem. By offering more content and interactive experiences, SOOP and Gen.G are contributing to the broader growth of esports.

Sayart / Kang In sig, insig6622@naver.com