A towering mound of plowed snow on a New York City street has been transformed into a striking sculpture dubbed the “Snow King.” Local artists carved the frozen heap into an elaborate figure complete with a crown, scepter, and detailed facial features, drawing crowds eager for photos.

Passersby began sharing images on social media within hours, and the artwork quickly gained traction as a must-see winter attraction. Families, commuters, and tourists now stop by throughout the day, adding scarves and accessories that further personalize the icy monarch.

City officials say the sculpture will remain as long as freezing temperatures hold, giving residents a playful reason to embrace the season’s record snowfall.