Industry Experts Emphasize Authentic Storytelling and Global Appeal at BCWW Conference

Courtesy of KOCCA

Amidst the evolving landscape of the entertainment industry, a resounding call for creativity and risk-taking in content formats echoed through this year's Broadcast Worldwide (BCWW) conference. Katie Taylor, the Entertainment Commissioning Editor at the BBC, emphasized the necessity for bold and innovative ideas to sustain the success that Korean content has been enjoying on the global stage.

The BCWW, a prominent annual global broadcasting content convention organized by the Korean Creative Content Agency (KOCCA), took place from August 16 to 18 at the COEX in Gangnam District, southern Seoul.

Speaking during a conference session, Taylor underscored the significance of taking calculated risks in content creation. She urged creators and producers to venture into uncharted territories with fresh ideas that resonate with audiences.

"In the entertainment of a public service broadcaster, we're looking for specific, innovative ideas that represent Britain, that unite Britain and are unique. We don't do cruel formats but we do ones that are diverse and represent the audiences we broadcast to. And we're owned by the public so there has to be something for everyone," Taylor stated.

Her perspective expanded beyond a singular program, viewing each creation as a brand that resonates across various platforms and demographics. Taylor further stressed the importance of going beyond regional boundaries to captivate a global audience.

"It's very important for you as producers, when you come to us, to think to be ambitious. How can we engage this format not only for the territory that you sell it to but also for how it can go around the world," she affirmed.

Acknowledging the competitive nature of the market, Taylor emphasized that risk-taking is paramount for sustained growth. "We look for unique things. Sometimes the BBC is seen as a bit safe and not commercial television. But I think we're all in this very, very competitive market now and I think it's too risky not to take risks. So we're really looking for the next turn of the wheel in entertainment format."

In a rapidly evolving industry, characterized by shifts accelerated by the recent pandemic, Harry Gamsu, the Vice President of Creative, Format Development, and Sales at Warner Bros. International TV Production, emphasized the enduring power of authentic storytelling amidst changing trends.

"For the past five years, changes in audience fragmentation in terms of viewing have continued. Obviously, the boom in streaming, largely powered by the pandemic, has really changed how people consume content. But then at the same time, nothing has really changed," Gamsu remarked.

"The authenticity in the storytelling is something I think here in Korea, you're experts in doing."

Highlighting Korea's influence on global formats, Helen Greatorex, the Head of Format Acquisitions at the French TV production company Banijay, pointed to the transformative impact of Korean shows like "The Masked Singer."

"So with The Masked Singer, for example, it's changed the landscape. I think it changed everybody's mindset. Everybody's more open now to different territories and different ideas," Greatorex noted.

As the industry navigates changes, these insights underscore the importance of daring creativity, authentic narratives, and a willingness to embrace global audiences for continued success in the dynamic world of entertainment content.

Sayart.net

Kang In sig, insig6622@naver.com