Designer Kwak's Fall-Winter 2024 Runway Embraces Colors and Uniqueness

Courtesy of Seoul City

Seoul Fashion Week's runway was graced by Kwakhyunjoo Collection's fall-winter 2024 showcase on Sunday. The unisex show featured a spectrum of colors, from clotted cream and pink to bright lime green and light blue, highlighting a wide range of outerwear. 

▲ Courtesy of Seoul CityTaking place at the Dongdaemun Design Plaza in Seoul, the collection aimed to embody the attractiveness and sexiness that designer Kwak envisions for her brand. Boxy blazers, slouchy crop tops, draped trousers, and chiffon skirts set Kwak's collection apart, with distressed denim and sporty toggles adding a punk exuberance to the display.

Celebrities, including K-pop bands like Fromis 9 and TV personalities, added to the lively atmosphere at the show. Kwak, known for bridging the generational gap, expressed her belief that fashion serves as a means to reveal expectations and the path forward.

Describing the latest collection as a "futuristic yet enchanting girlish romantic look," Kwak highlighted origami as one of the inspirations for the runway. She emphasized the theme of the "journey towards the future," drawing parallels to the curiosity depicted in "Alice in Wonderland."

The five-day Seoul Fashion Week, concluding at DDP and SFactory, featured over 100 foreign buyers from 23 countries, contributing to the international allure of this biannual fashion event.

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Kelly.K, pittou8181@gmail.com