Marc Jacobs has launched a collaboration campaign with photographer Juergen Teller to celebrate the brand’s 40th anniversary.

The campaign took place on the side of the boulevard in front of Marc Jacobs’ office in Soho, USA, taking snapshot concept photos.

Celebrities such as Cindy Sherman, Dakota Fanning, Lil Uzi Vert, and FKA Twigs participated in the campaign, drawing great attention.

Juergen Teller himself is also the subject of the work, carrying a bag, the main product of the 2024 S/S season.

Sayart / Nao Yim, yimnao@naver.com