Hybe Announces Opening Dates and Locations for Exclusive 'Le Sserafim 2024 S/S Pop Up' Celebrating New Mini Album 'Easy'

Courtesy of Hybe

On Thursday, Hybe revealed plans for pop-up stores in both Korea and Japan to mark the comeback of K-pop group Le Sserafim. Titled "Le Sserafim 2024 S/S Pop Up," the Korean store will be located at Geumho Alver in Geumho-dong, Seoul, open from Feb. 16 to March 3. The pop-up store celebrates the release of the group's third mini album, "Easy." 

▲ Courtesy of HybeThe three-story store will showcase media art depicting the upcoming album's concept, along with fashion items worn by members in the trailer video. Visitors can enjoy album trailer videos, diverse concept photos, and a media art exhibition in the basement, while the two floors above will display over 30 fashion and lifestyle items.

Simultaneously, the pop-up store in Japan will open on the same day on the first floor of the Dai-9 SY building in Shibuya, Tokyo. This marks Le Sserafim's second pop-up event, following the first store opened from April to May last year, aligning with the release of their first full-length album, "Unforgiven."

For more details about the pop-up store, interested individuals can refer to Hybe Merch's official X account and the global fandom platform Weverse.

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