Partnership Aims to Enhance Kwangya Forest in Seoul and Promote Environmental Conservation

Courtesy of SM Entertainment

SM Entertainment signed a memorandum of understanding with the Seoul Metropolitan Government to support the expansion and maintenance of Kwangya Forest.

Established in May 2023 on 400 square meters of land in Seoul Forest, Kwangya Forest currently hosts over 50 tree species and more than 1,400 herbaceous flowers.

The partnership entails SM Entertainment's financial backing for the next five years to expand Kwangya Forest to 815 square meters, accommodating 14 additional types of shrubs and over 2,900 species of herbaceous flowers.
 

▲ Kwangya Forest in Seongdong-gu, Seoul / Courtesy of SM EntertainmentSM Entertainment has donated 89 million won ($65,254) over the past two years for the establishment of Kwangya Forest. Additionally, the collaboration involves the Seoul Metropolitan Government providing a site for expansion and offering administrative support for project implementation. The expanded Kwangya Forest will feature wood benches and eco-friendly lighting, aiming to provide visitors with a comfortable rest area.

Jang Cheol-hyuk, Co-CEO of SM, emphasized the company's commitment to sustainability and corporate social responsibility, expressing hope that Kwangya Forest will serve as a refuge for people seeking relaxation.

Kim In-sook, leading the management center for the eastern park at the Seoul city government, welcomed SM Entertainment's initiative and encouraged further corporate engagement in urban biodiversity conservation efforts.

Sayart

Blue YIM, yimyoungseo1010@naver.com