Global K-pop sensation BLACKPINK is stepping up preparations for their highly anticipated comeback, with their agency announcing that the group will begin filming a new music video this week. The quartet is working toward releasing their first major album in three years, marking a significant return for one of the world's most successful girl groups.

YG Entertainment confirmed the latest developments in an official statement on Monday, revealing that both the group members and production staff are dedicating maximum effort to ensure the highest quality output. "BLACKPINK will begin shooting the music video for their forthcoming new song this week," the agency announced. "Both the members and staff are putting their utmost effort into delivering the best possible result."

The upcoming release will be BLACKPINK's first major album since their second full-length studio album "Born Pink," which was released in 2022. This three-year gap has created enormous anticipation among fans worldwide, who have been eagerly waiting for new material from the internationally acclaimed group. The album is reportedly in its final stages of completion, with the team focusing intensively on ensuring exceptional musical quality.

Currently, BLACKPINK is in the midst of their ambitious global concert tour titled "Deadline," which launched earlier this year in Goyang, South Korea. The tour has already achieved historic milestones, most notably when the group became the first K-pop girl group ever to perform a standalone concert at London's iconic Wembley Stadium in August. Wembley Stadium is widely recognized as one of the world's most prestigious and legendary music venues, making this achievement particularly significant for the Korean act.

YG Entertainment expressed gratitude to fans for their patience during the extended hiatus and provided reassurance about the upcoming release. "We sincerely thank fans for waiting for BLACKPINK's comeback. The album is in its final stage of completion, focusing on ensuring the highest musical quality. We look forward to sharing more good news soon through official promotional channels," the agency stated. The company indicated that more details about the album and promotional activities will be revealed through official channels in the coming weeks.