Jin of BTS has been named the official ambassador for the Seoul Tourism Organization's "Feel Soul Good" campaign. This initiative aims to highlight Seoul's iconic landmarks, including Gyeongbokgung Palace and N Seoul Tower, through themes of "love," "inspire," and "fun." The campaign kicks off with a teaser video on August 26.

Jin's involvement is expected to attract global attention, given his immense popularity as a member of BTS. The campaign will leverage his influence to promote Seoul as a vibrant and culturally rich destination.

Recently, Jin completed his mandatory military service and has since been active in various projects. These include a fan meet-and-greet, participation in the 2024 Paris Olympics torch relay, and the launch of his new show, "Run Jin."

Filming for the campaign took place in Seoul’s most picturesque locations, aiming to capture the city's blend of tradition and modernity. Jin’s role as ambassador underscores Seoul’s strategy to enhance its global appeal through the power of K-pop and Hallyu.

The "Feel Soul Good" campaign is expected to significantly boost Seoul’s tourism industry, drawing international visitors to explore the city through the lens of one of K-pop’s biggest stars.

Sayart / Eyeon Choi, beyond.atelier@gmail.com