Hybe-Owned Agency Launches First Rookie Group in Nine Years

Courtesy of Pledis Entertainment

Pledis Entertainment, the acclaimed agency behind K-pop sensation Seventeen, is set to debut a new boy group named TWS (Twenty-four seven with us). This marks the first instance in nine years that Pledis has introduced a new boy group and the inaugural venture since its acquisition by Hybe in 2020.

The group's moniker, TWS, signifies "Twenty-four seven with us," indicating a commitment to having their music accessible to fans at all times, as stated by Pledis. The agency aims to unveil the debut of TWS in January of the upcoming year. 

▲ Courtesy of Pledis EntertainmentIn alignment with Pledis' tradition of incorporating numbers into group names, similar to Seventeen, TWS is expected to radiate positive energy, fostering a desire among fans to share every moment with the group, according to statements from Pledis.

Pledis initiated the introduction of TWS by launching an official Instagram account for the new boy group, accompanied by a video presenting the team name and logo. Further details, including the number of team members and the exact debut date, will be disclosed at a later time.

As of the current year, Pledis Entertainment ranks as the second-highest profit-generating label within the Hybe corporation, surpassed only by Ador, producer of NewJeans. The leading profit-making label remains Big Hit, the powerhouse behind global sensations BTS.

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