Boy Band's 'Play With Us' Initiative to Blend Music and Travel Retail Experience

Courtesy of SHINSEGAE DUTY FREE

Retailer Shinsegae Duty Free has appointed boy band TWS as its brand ambassador for a collaborative project titled "Play With Us." The initiative aims to highlight the excitement and joy of exploring a new world through Shinsegae Duty Free.

As part of the collaboration, TWS will release a new music video for "Plot Twist" from their debut EP "Sparkling Blue." The video is scheduled for release on February 5, with a teaser currently available on Shinsegae Duty Free's social media platforms. 

▲ Courtesy of SHINSEGAE DUTY FREEThe collaboration extends beyond the music video, featuring interviews with band members and behind-the-scenes content set to be released in the future, according to Shinsegae Duty Free. The retailer envisions this project as a pioneering effort to redefine the travel retail experience by integrating the realms of music and duty-free shopping.

TWS, debuting on January 22 under Pledis Entertainment with their first EP "Sparkling Blue," is the agency's first boy band launch in nine years since Seventeen's debut in 2015. Comprising six members – Youngjae, Jihoon, Dohoon, Kyungmin, Shinyu, and Hanjin – TWS is set to play a pivotal role in this innovative collaboration with Shinsegae Duty Free.

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Blue YIM, yimyoungseo1010@naver.com