The South Korean Boy Band Connects with Local Fans in Middle East

Courtesy of TOP Media

Dubai, United Arab Emirates - MCND, the popular K-pop boy band, performed at the Dubai Festival City in celebration of the "2023 K-Travel Week in UAE." Organized by the South Korean Ministry of Culture, Sports, and Tourism and the Korea Tourism Organization, the event aimed to promote South Korean culture and tourism in the Middle East.

MCND was the only K-pop artist to perform at the festival held on Friday and Saturday, thrilling fans with their hit songs such as "#Mood" and "Ice Age," followed by "Top Gang," "Crush," "Not Over," "Spring," and "Play Pungak." The group covered Moroccan singer Saad Lamjarred's "LM3ALLEM" in an effort to connect more deeply with local fans. 

▲ Courtesy of TOP Media
The music video for "#Mood" played on the walls of Dubai Festival City's landmark InterContinental Hotel through the two days of MCND's performance, welcoming the boys to the city.

MCND, which stands for "Music Creates New Dream," debuted under TOP Media in April 2019 with album "Into the Ice Age." The five-piece boy band has gradually expanded its reach around the world and is set to hold its first global concert tour "World Adventure 2023" this year.

The group's performance in Dubai marks its growing popularity in the Middle East and its commitment to connecting with fans worldwide.

Sayart.net 

BlueYIM, yimyoungseo1010@naver.com