Four-day program features 104 brands, performances, workshops and lectures through November 15

[SayArt = Kelly.K]

The 2026 Today’s Tradition Festival opened at Culture Station Seoul 284 on November 12 and will run through November 15, the Ministry of Culture, Sports and Tourism announced.

The event is organized with the Korea Craft and Design Foundation under the theme “Bokjakbokjak, Today’s Tradition.” It operates daily from 10 a.m. to 6 p.m., with final admission at 5:30 p.m.

A pop-up market features 104 traditional-culture brands, including 39 startups, across categories such as household goods, fashion, hanbok, food and crafts. The program also includes family workshops and a free four-cut photo booth.

The performance schedule includes Second Moon and singer Oh Dan-hae on November 13, gugak musician Samsan on November 14, and children’s theater by Clap on November 14 and 15. Researcher Tak Hyeon-gyu of the Kansong Art Museum will give lectures on paintings by Jeong Seon and Shin Yun-bok.