Starting House's First Girl Group ADYA Set to Debut with Self-Produced Choreography and Concept Planning

Provided by STARTING HOUSE

South Korea's music industry is about to welcome a new girl group. Starting House's ADYA is set to make their debut on Tuesday with their lead track, "Per." The girl group consists of five talented Korean members, namely Chae Eun, Se Na, Seung Chae, Yeon Su, and Seo Won.

ADYA was originally named Starting Girls, as it was the first girl group formed by Starting House. According to the agency, the name "ADYA" is a combination of "AD," which stands for adventure, and "YA," meaning beginning in Spanish. This represents the group's aspiration to embark on various adventures with their unique colors. 

▲ Provided by STARTING HOUSE
The group has already made a name for themselves, having appeared in the Tving documentary "K-pop Generation" (2023), the 2023 F/W Seoul Fashion Week, and on Kream, a trading platform for rare and limited products. The agency also shared that all five members are capable of creating their own choreography and have participated in styling and concept planning.

Starting House was founded by Yim Yong-woon, the former vice-president of CUBE Entertainment. Yim played a key role in producing popular K-pop groups such as boy band Pentagon and girl group (G)I-DLE during his time at CUBE Entertainment. He will be in charge of ADYA as the executive producer.

Fans are excited to see what ADYA has in store for their debut, particularly with their lead track "Per," which was produced by the agency's in-house producer team, Starry Night. The group is expected to bring a fresh and unique sound to the K-pop scene, and many are eager to witness their journey as they embark on their adventure as ADYA.

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