Billboard and Kakao Entertainment Form Strategic Partnership for Global Promotion of K-pop
Sayart
sayart2022@gmail.com | 2024-04-19 06:12:01
Collaboration Aims to Expand Reach of Korean Music Genre Worldwide
According to a joint press release by Billboard Korea and Kakao Entertainment, the partnership aims to promote K-pop artists, their music, and intellectual property (IP) content in global markets through various initiatives and projects. Additionally, the companies plan to develop a new business model leveraging Kakao Entertainment's music production capabilities and Billboard's extensive data and global influence.
Joseph Chang of Kakao Entertainment emphasized that the collaboration presents an opportunity for K-pop and K-entertainment to expand their global presence. He expressed the company's commitment to showcasing the global competitiveness of K-pop and further advancing the industry's growth on an international scale.
Courtesy of KAKAO ENTERTAINMENT
Billboard and Kakao Entertainment announced a strategic partnership on Thursday, marking the first official collaboration between a K-pop company and the U.S. music giant. The agreement precedes the upcoming launch of Billboard Korea's inaugural magazine, scheduled for publication in June, though the specific release date remains undisclosed.
The contract signing took place at Kakao Entertainment's office in central Seoul, with the participation of Mike Van, president of Billboard; Yuna Kim, publisher and CEO of Billboard Korea; and Joseph Chang, co-CEO of Kakao Entertainment.
According to a joint press release by Billboard Korea and Kakao Entertainment, the partnership aims to promote K-pop artists, their music, and intellectual property (IP) content in global markets through various initiatives and projects. Additionally, the companies plan to develop a new business model leveraging Kakao Entertainment's music production capabilities and Billboard's extensive data and global influence.
Joseph Chang of Kakao Entertainment emphasized that the collaboration presents an opportunity for K-pop and K-entertainment to expand their global presence. He expressed the company's commitment to showcasing the global competitiveness of K-pop and further advancing the industry's growth on an international scale.
Sayart
Sayart, sayart2022@gmail.com
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