Historic Achievement as All Members Become First K-pop Girl Group to Represent the Luxury Brand

Le Sserafim (Source Music)

Louis Vuitton, the luxury brand, has designated K-pop girl group Le Sserafim as house ambassadors, marking the first instance of an entire K-pop girl group assuming this role with the esteemed brand, as confirmed by Source Music.

In their announcement, Louis Vuitton commended Le Sserafim for their global popularity, acknowledging their commanding presence both on and offstage, and their music, which tells a unique story.

Nicolas Ghesquiere, the creative director of Louis Vuitton, expressed their excitement over Le Sserafim's ambassadorship, recalling the group's vibrant performance at the pre-fall show after-party in Seoul. Ghesquiere highlighted the distinctive styles of each member, applauding their energy and cool individuality.

Le Sserafim is anticipated to actively participate in various brand campaigns as house ambassadors for Louis Vuitton.

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