Long-Running Variety Show Faces Mixed Public Reactions Following Sudden Host Replacement

Courtesy of KBS

KBS, the Korean Broadcasting System, has stirred public debate with its decision to change the emcee of "National Singing Contest," a venerable variety show that has been on the air since 1980.

The weekly singing competition, known for featuring contestants from cities, towns, and villages across Korea, has been a staple of television for forty-four years. The show involves contestants competing in multiple rounds, with prominent Korean songwriters serving as judges to select the winners.

A significant development occurred in June 2022 when the veteran emcee Song Hae, who had hosted the program for 34 years, passed away. Comedian Kim Shin-young, aged 38 at the time, was chosen to succeed Song, surpassing other emcees with extensive careers spanning over three decades. 

▲ Kim Shin-young / Courtesy of KBSKim served as the host for 17 months before KBS announced on Monday that comedian Nam Hee-seok would replace her starting March 31, providing no explanation for the abrupt decision.

This unexpected change has triggered a range of responses from the public. Several fans expressed their opposition on KBS' viewer petition board, questioning the broadcaster's decision-making process. They demanded clarity on the reasons behind Kim's replacement, criticizing KBS for what they perceived as an arbitrary and reckless move.

KBS, however, declined to comment on the rationale behind the change, stating, "There is no plan to release an announcement from KBS regarding why Kim was replaced as the host of 'National Singing Contest.'"

Conversely, some online posts supported the change, citing concerns about Kim Shin-young's recognition among the show's predominantly older viewership. Some expressed opinions about Kim lacking expertise as an emcee for the specific show, while others pointed to a perceived decline in the program's popularity.

During Song's tenure, "National Singing Contest" maintained viewership ratings in the 10 percent range. However, ratings reportedly dropped to 3.4 percent in October 2022 after Kim Shin-young took over. The latest episode, which aired on March 3, recorded ratings at 6.4 percent, according to Nielsen Korea.

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