Jack McCollough and Lazaro Hernandez, the new creative directors at luxury fashion house Loewe, have released their first teaser campaign ahead of their debut women's show scheduled for October 3 during Paris Fashion Week. The campaign, photographed by acclaimed artist Talia Chetrit, features a collection of fresh young faces in sun-soaked poolside portraits rather than traditional fashion imagery showcasing clothing collections.

The striking campaign stars several rising actors, including Isla Johnston, who has been cast in the lead role of Baz Luhrmann's upcoming Joan of Arc biographical film, and Lewis Gribben, set to appear in Ridley Scott's highly anticipated "Blade Runner 2099" series on Prime Video. The portraits, which appear to have been captured in and around a swimming pool setting, showcase models both wet and dry alongside striped towels, creating an atmosphere of summer leisure and spontaneity.

The design duo, best known as the founders of the Proenza Schouler brand, described their creative vision in an exclusive statement. "This teaser stands as an opening gesture, the outset of a new dialogue," they explained. "The campaign begins to define a tone, a spirit, and the beginnings of an intent. In it lies a vibrancy and tactility rooted in craft that feels fundamental to the house, a sunniness and sensuality that feels inherent to its Spanish roots, and ultimately an optimism and spirit that we recognize as deeply personal to us as individuals."

The casting process focused specifically on youth and potential, with McCollough and Hernandez selecting individuals whose "fresh and nascent quality spoke to the idea of new beginnings, something hopeful and unfolding." All featured talent are under the age of 35 and primarily hail from Europe, reinforcing the theme of emerging promise and continental sophistication.

The campaign features several other notable rising stars from the entertainment industry. Erin Kellyman will appear in "Eleanor the Great," which marks Scarlett Johansson's directorial debut. Actor and director Eva Victor gained critical acclaim when her film "Sorry, Baby" premiered at the Sundance Film Festival earlier this year. The cast also includes Megan Northam, who received a César Award nomination for her powerful performance in the film "Rabia."

Additional talent includes Orlando Norman, who is currently appearing in the second season of the Apple TV series "Silo," and Canadian actor Théodore Pellerin, known for his starring role in Xavier Dolan's critically acclaimed film "It's Only the End of the World." This diverse group of performers represents the next generation of international talent across film and television.

The campaign images are scheduled to debut across Loewe's digital platforms on Tuesday, marking the official introduction of McCollough and Hernandez's creative vision for the Spanish luxury brand. The poolside aesthetic and youthful energy signal a potential shift in direction for the house, emphasizing spontaneity and natural beauty over traditional high-fashion conventions. This debut effort sets the stage for what promises to be a closely watched transition as the American designers bring their distinctive perspective to one of Europe's most prestigious fashion houses.