Amidst Legal Disputes and Investment Endeavors, Attrakt Sets Sights on Fresh Talent

Attrakt

In a bold move, Attrakt, the company embroiled in a legal battle with the girl group Fifty Fifty, has announced plans to introduce a new female team next year through an exciting audition show. The announcement was made in a statement by the company.

Attrakt stated, "We are embarking on a new project to nurture a fresh girl group. All members of this upcoming group will be selected via an audition show, with the entire process being made transparent and accessible to the public." The company aims to debut this promising group in the coming year.

While specific details remain under wraps, Attrakt emphasized that the primary focus of this new audition lies in the "viewers' pick." Contestants who resonate with the public and earn their support will earn the coveted opportunity to debut—a key element in the evaluation process, according to the statement.

CEO Jeon Hong-jun, in a statement released on Monday, expressed his sense of responsibility towards investors, company staff, and the organization's future. He affirmed, "With the new girl group and other upcoming projects, we will proceed one step at a time."

Attrakt has been entangled in a legal dispute with their first girl group, Fifty Fifty, concerning the group's exclusive contract with the agency. In June, the four members of Fifty Fifty sought an injunction to suspend the effectiveness of their contracts, a move that was recently denied by the court. The quartet has indicated their intention to appeal the case.

Simultaneously, Attrakt is actively seeking investment opportunities. Recently, the company announced the signing of a memorandum of understanding with Evergreen Group Holdings, outlining the Singapore-based enterprise's significant 10 billion won ($7.5 million) investment into the K-pop label. Amidst legal challenges and strategic financial endeavors, Attrakt's foray into discovering fresh talent through the forthcoming audition show represents a new chapter in the company's journey.

Sayart.net 

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