Italy has introduced an innovative program to sell limited digital copies of famous artworks as a way to generate revenue for its struggling museums. The initiative represents a new approach to museum funding, combining traditional art preservation with modern digital technology to create new income streams for cultural institutions.

At the Brera Art Gallery in Milan, Primo Maronati was photographed holding a certificate alongside a digital version of Leonardo Da Vinci's renowned portrait "La Scapiliata, Lady with Disheveled Hair." This scene captured on November 24, 2025, symbolizes Italy's embrace of digital art sales as a financial solution for its cultural sector.

The program allows art enthusiasts and collectors to purchase authenticated digital copies of masterpieces housed in Italian museums. Each digital artwork comes with an official certificate, ensuring authenticity and exclusivity for buyers. By limiting the number of digital copies available, Italy aims to maintain the value and desirability of these digital reproductions.

This initiative comes as museums worldwide face ongoing financial challenges, particularly in the aftermath of reduced visitor numbers and funding cuts. Italian cultural institutions are seeking creative ways to maintain operations while preserving their invaluable art collections for future generations.