Streaming Services Use Psychological Intensity to Hook Viewers

BlueYIM

yimyoungseo1010@naver.com | 2023-05-02 19:36:38

Survival shows with intricate games and high stakes are gaining popularity among streaming platforms as they look to attract viewers with original content

Courtesy of Tving and Wavve


Major streaming services are increasingly turning to shows with psychologically intense themes to gain viewership. Wavve, a South Korean streaming platform, recently released the second season of its popular survival show, "Bloody Game," where 14 participants from diverse backgrounds are brought to a remote area in Bali to compete for a $223,780 prize by playing a series of games that require intelligence and physical strength. Tving, another Korean streaming platform, showcased "The Time Hotel," where 10 participants use time as currency and play psychological games to win a $270,000 prize. 

▲ Courtesy of Tving and Wavve


Streaming platforms have been using these shows to attract viewers who are looking for reality show-style content with high stakes. Producers of such shows have been adding new twists to the genre, including using the hotel theme in "The Time Hotel" to put contestants in uncomfortable situations and environments.

Jung Jong-yeon, a producer who has created popular survival shows like "The Genius" and "Great Escape," is set to release a new show called "The Devil's Plan" on Netflix later this year. The show will have a similar format to his previous shows, with contestants living together and competing to be the smartest player to win the ultimate prize. The show will also focus on heated politics between contestants in between games.


▲ Courtesy of Tving and Wavve


These shows have gained popularity among viewers who are looking for something different from scripted dramas or sitcoms. With streaming services continuing to invest in original content, shows like these may become a mainstay in the world of streaming.

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BlueYIM, yimyoungseo1010@naver.com 

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