Blackpink Becomes First K-Pop Girl Group to Hit 2.1 Billion YouTube Views for Iconic "Ddu-du Ddu-du" Music Video

​YG Entertainment

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In a groundbreaking achievement for the K-pop industry, Blackpink, the internationally acclaimed girl group under YG Entertainment, has made history with their music video "Ddu-du Ddu-du" surpassing 2.1 billion views on YouTube. The milestone, confirmed by their label on Monday, marks the first time a K-pop music video has achieved such unprecedented global popularity.

"Ddu-du Ddu-du" is the lead track from Blackpink's debut EP, "Square Up," which graced the music charts in June 2018 and quickly became a sensation across the globe. The single notably reached an impressive position at No. 55 on the prestigious Billboard Hot 100 chart, while the album secured an outstanding No. 40 on the Billboard 200, both setting records for a K-pop girl group at that time.

The music video's exceptional success was evident from the outset, as it became the most-viewed video by a K-pop artist in the year of its release. Blackpink's captivating performances and stylish visuals have undoubtedly captivated audiences worldwide, propelling them to the forefront of the global music scene.

Moreover, Blackpink's popularity extends beyond YouTube views, as the group's official channel has amassed a staggering 90 million subscribers, making them the first artist worldwide to reach this remarkable milestone. Their strong presence on the platform has further solidified their position as a leading force in the music industry.

As they continue to conquer new heights, Blackpink recently returned from a triumphant first concert in Hanoi, Vietnam. Their international fanbase, known as "Blinks," eagerly anticipated the event, showcasing the group's immense popularity and influence across borders.

Blackpink's achievements not only redefine the boundaries of K-pop but also exemplify the power of digital platforms in shaping the modern music landscape. As they continue to break records and set new standards, the future seems brighter than ever for this four-member powerhouse.

Sayart.net 

Blue YIM, yimyoungseo1010@naver.com