Limited-Edition Collection Draws Crowds and Online Sales

Courtesy of SM Entertainment

K-pop boy group NCT has launched a collaborative product line with Starbucks Korea, available for purchase until July 4. The partnership between NCT, short for "Neo Culture Technolgy," and Starbucks features a range of co-branded items, including the Neo Cool Tasty Plum Fizzio and the "Neo Croissant Turntable."

The Neo Cool Tasty Plum Fizzio is a pearl neo champagne-colored carbonated drink with pink heart-shaped konjac toppings, while the "Neo Croissant Turntable" is a round French pastry packaged in a vinyl album-inspired design. The pearl neo champagne color is synonymous with NCT.

SM Entertainment, NCT's record label, emphasized that these products aim to capture the group's identity and provide a unique form of entertainment for consumers.
 

▲ The collaborative products of K-pop boy group NCT and the international coffee chain Starbucks / Courtesy of SM EntertainmentIn addition to beverages and pastries, the collaboration extends to bags, cups, and keyrings featuring NCT's intellectual property. The distinctive designs have attracted the attention of the band's fans.

According to Starbucks Korea, the NCT Concert Bag has already sold out online, and the 355-milliliter NCT Mug is expected to follow suit soon. The company reported a surge in customers visiting its stores nationwide to purchase these exclusive items.

Kim Beom-su, chief marketing officer at Starbucks Korea, expressed a commitment to enhancing convenience and satisfaction for customers who love both Starbucks and NCT. He stated that the collaboration with the global K-pop group aims to delight fans through diverse collaborative products.

NCT is a multi-national group composed of different sub-units, including NCT 127 and NCT DREAM. Their latest addition, NCT WISH, debuted officially in February with the track "Wish."

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