Partnership Flourishes as Ive Collaborates with Beverage Giant to Spread Joy and Festivity Worldwide

Starship Entertainment

In a resplendent showcase of talent and collaboration, the remarkable quintet Ive unveiled their latest creation, "I Want," on Thursday, serving as the vibrant campaign song for global beverage giant Pepsi. With an unwavering spirit of hope and courage, the group embarked on a musical journey that encapsulates the core values of the brand, weaving together the concepts of "Fun," "Food," and "Festa" into a pop anthem that urges listeners to embrace each day with the fervor and joy of a grand festival.

Having fostered a fruitful partnership since 2021, Ive's collaboration with Pepsi has been nothing short of spectacular. Previously, the individual members had their respective moments to shine, with An Yu-jin making a memorable appearance in Pepsi's 2021 campaign, followed by Jang Won-young and Leeseo gracing the brand's promotional materials the following year. Now, in an exciting development, the promotion will cast a spotlight on all members of Ive, highlighting their collective talents and captivating personas.

In addition to their exhilarating collaboration with Pepsi, Ive recently concluded a momentous concert in Bangkok, Thailand, marking the grand finale of their first-ever fan concert tour across Asia. Commencing in Seoul in February, this sensational tour took the group to numerous destinations, including Japan, the Philippines, Taipei, Singapore, and Thailand, captivating audiences from diverse cultures and amassing an impressive total attendance of approximately 97,000 devoted fans.

With each tour stop, Ive enchanted crowds with their awe-inspiring performances, leaving an indelible imprint on the hearts of fans worldwide. The quintet's magnetic stage presence, combined with their unwavering dedication to their craft, resulted in unforgettable evenings filled with joy, emotion, and a profound sense of connection. The triumphant conclusion of this tour symbolizes the tremendous growth and global impact that Ive has achieved in a remarkably short span of time.

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Kang In sig, insig6622@naver.com