Girl Group Gains Momentum in Japan Ahead of Debut

Courtesy of Ador

Despite ongoing conflicts between its management company, Ador, and HYBE, NewJeans has sold out all seats for its upcoming fan meet at the Tokyo Dome.

The event, titled "Bunnies Camp 2024 Tokyo Dome," is scheduled for May 26 and 27, marking NewJeans' appearance at the Tokyo Dome just 23 months after its debut — the fastest for any foreign artist.

NewJeans has garnered attention in Japan through performances at major concerts and festivals, including last August's Summer Sonic Festival. Their performance at Marine Stadium was so popular that entry had to be restricted, a first in the festival's history.
 

▲ NewJeans / Courtesy of AdorThe group was invited to Japan's prestigious end-of-year television special Kohaku Uta Gassen on NHK last year and performed three songs at the Japan Record Awards, an exceptional honor for a foreign artist yet to debut officially in Japan.

NewJeans is set to release their Japan debut single "Supernatural" on June 21, featuring global pop star Pharrell Williams in its credits. The title track incorporates ad-libbing from Pharrell's 2009 collaboration with Japanese singer Manami in the song "Back of My Mind."

Their track "Right Now" gained attention when partially released as part of a commercial for Lotte ZERO.

At the Tokyo Dome fan meet, NewJeans will perform 24 songs, including four new tracks to be released in May and June. Special guests from the Japanese music scene, including the mixed-gender duo Yoasobi and singer-songwriter Rina Sawayama, will also attend.

Ahead of their official debut activities in Japan, NewJeans has collaborated with cultural icons like Takashi Murakami and Hiroshi Fujiwara. Their promotional photo has been displayed at Shibuya 109, a shopping mall in Tokyo, and a pop-up store has been opened, generating excitement for their upcoming activities.

Sayart

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