68 Local Fashion Brands Participate in a Five-Day Event Aiming to Attract Global Buyers

Courtesy of Seoul City

The bi-annual Seoul Fashion Week is set to begin on Thursday, featuring 21 local fashion designer brands and 68 local fashion brands presenting their collections at two venues: Dongdaemun Design Plaza and SFactory.

This five-day event, starting a month earlier than the previous year, focuses on connecting foreign buyers with local brands seeking a global presence, as per the Seoul Metropolitan Government. A total of 101 foreign buyers from 23 countries are anticipated to attend. 

▲ Courtesy of Seoul CityThe primary objective is to establish a platform for both globally established and aspiring brands. The event aims to expand into an international showcase, with all shows being livestreamed on the Seoul Fashion Week YouTube channel.

Designer Park So-young will initiate the fashion week with a presentation of her fall-winter collection for Julycolumn at DDP. K-pop band NewJeans, serving as the ambassadors for Seoul Fashion Week this season, will promote the event with a performance on Thursday.

Fifteen designers will showcase their collections at runways in DDP, while six designers will present at SFactory in Seongsu-dong, a trendy neighborhood for young fashion.

Designers emphasize themes such as sustainability and a blend of East and West, aiming to reduce waste and reinterpret timeless heritage.

By advancing Seoul Fashion Week in the international fashion calendar, Seoul becomes the first city to host a fashion week this season, preceding New York. This strategic move aims to attract more international buyers with increased purchasing power.

International department stores and select shops, including Harvey Nichols, Lane Crawford, 3NY, and Andrea Murkudis, will have representatives present at the show, indicating potential for significant purchases and furthering the global reach of local brands.

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