K-pop Powerhouse and Spanish Upcycling Brand Transform Concert Banners into Merchandise

Courtesy of HYBE

K-pop conglomerate HYBE has partnered with Spanish upcycling brand Nukak for the "HYBE X Nukak Upcycling Merch" project. This eco-friendly initiative aims to repurpose banners used by five prominent HYBE artists — BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, and LE SSERAFIM — into various products, including card wallets and messenger bags. 

▲ Courtesy of HYBENotably, banners from the 2023 BTS FESTA, a commemorative event held in Yeouido, Seoul, last year to celebrate BTS's 10th debut anniversary and Grammy nomination, will be included in the upcycling project.

HYBE expressed that the upcycled merchandise offers a unique opportunity for artists and fans to share the memories created during concerts and events. The company is committed to producing merchandise that entertains and resonates with fans.

Founded in 2001, Nukak specializes in creating bags, wallets, and mobile phone cases through upcycling, utilizing materials such as banners and parachutes. The collaboration involves enhancing the durability and quality of K-pop banners, breathing new life into them as sustainable merchandise.

An official from Nukak expressed the hope that the project enhances the fan experience while contributing to a virtuous cycle of resources.

The upcycled merchandise will be made available on the online merch shop, "Weverse Shop," starting from Tuesday at 11 a.m. (KST). Messenger bags will be sold through a lottery system on the resale platform, "KREAM," with additional items available at Nukak CASA, a shop located in Seongdong District, eastern Seoul.

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