Renowned K-pop Artist Addresses Company Venture Plans and Clarifies Financial Rumors in Fan Livestream

SM Entertainmen

Baekhyun, a prominent member of the celebrated K-pop ensemble EXO, has revealed his intention to embark on an entrepreneurial venture, affirming his commitment to both his group and their label, SM Entertainment. During an engaging livestream with his fervent fan base, Baekhyun shed light on his aspirations, quelling recent online speculation.

Notably, SM Entertainment has embraced Baekhyun's plan for an independent company, signifying a harmonious alignment of creative aspirations. Despite this foray into entrepreneurial endeavors, Baekhyun underscored his unwavering loyalty to EXO, alleviating concerns of any rift within the group.

Resolute in dispelling rumors surrounding a substantial loan, Baekhyun categorically denied claims of borrowing nearly $10 million to establish a publicly listed company. Asserting that financial negligence was not a motivating factor, he clarified his intent to navigate this new chapter with discernment and diligence.

Addressing the hiatus in his solo music endeavors, Baekhyun assuaged any misconceptions, asserting that the decision stemmed from a desire to fully immerse himself, rather than a deviation from his initial artistic intentions. His third EP, "Bambi," released in April 2021 and lauded for its artistic depth, underscored his solo prowess by amassing over a million copies sold. This accomplishment, a precursor to his enlistment, resonates as a testament to his musical impact.

As Baekhyun embarks on this transformative journey, his resolute dedication to both EXO and his entrepreneurial aspirations stands as a testament to his multifaceted artistry and enduring connection with his global fan base.

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