Incheon Hosts First Korean Edition of Seventeen-Themed Event Series

Courtesy of HYBE JAPAN

HYBE's "The City" project, featuring boy band Seventeen, is currently underway in Korea for the first time and will continue until April 12.

"The City" is a recurring series of promotional events organized by HYBE in various cities where its artists perform during tours. Titled "Seventeen the City" for this edition, the event has previously been held in cities across Thailand and Japan.

HYBE aims to transform the entire host city into a "concert play park," featuring programs such as a cruise party, photo exhibition, and trains decorated with Seventeen members' faces. 

▲ Courtesy of HYBE JAPAN

Overseas fans visiting Incheon International Airport can experience the event, as select airport railroad express trains will be adorned with images of Seventeen's members from March 28 to April 2. Additionally, taxis between Seoul and Incheon will feature Seventeen-themed decorations from Thursday through April 6.

The main attraction of the event is a cruise party on the Han River, departing from Ara Gimpo Passenger Terminal. During the cruise, Seventeen's main producer and songwriter, Bumzu, and producer and DJ Jin Rico will remix the band's songs.

▲ HYBE's "Seventeen Follow the City" project / Courtesy of HYBE

"Seventeen the City" also includes a photo exhibition titled "Follow Fellow" at The Seouliteum gallery in Seongsu-dong, featuring behind-the-scenes photos of the band preparing for their "Follow" world tour.

A public lounge area, photo zone, and merchandise booth will be available at IGIS's Seongsu Factorial building from March 29 to April 6.

Fans can purchase merchandise at Seventeen's concerts and at the "Artist-made collection by Seventeen" pop-up store in Gangnam District, southern Seoul.

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