Data from January to November Highlights Popular Keywords on Naver's Mobile Application

Courtesy of Netflix

A recent report from Naver, the nation's widely-used search engine, unveils the most searched-for television program and movie on its mobile platform in 2023. According to the report released on Thursday, the top-searched television program was the Netflix original drama "The Glory," a 16-part series focusing on a young woman seeking revenge on childhood bullies. It gained global popularity and ranked as the third-most-watched title on Netflix in the first half of the year, accumulating a total of 622.8 million hours viewed. 

▲ Courtesy of NetflixFollowing closely, the second and third most-searched television shows were MBC's romance drama "My Dearest" and tvN's "Crash Course in Romance," with Disney+ original series "Moving" and Netflix's dating show "Single's Inferno" rounding out the top five.

"The Glory" and "Crash Course in Romance" dominated searches in January and February, respectively.

In the movie category, "The Roundup: No Way Out," the third installment in the Korean action crime film series, took the lead as the most searched-for film on Naver's mobile application. The movie achieved remarkable success, selling 10 million tickets in just 32 days after its May 31 release. Following closely were "Oppenheimer," "Suzume," Disney animation "Elemental," and Korean action crime film "Smugglers."

Noteworthy search terms for December included the Korean movie "12.12: The Day," a fictionalized historical film centered around a military coup in Seoul on Dec. 12, 1979.

Sports-related searches highlighted "pro baseball" as the top term, trailed by "The 19th Hangzhou Asian Games," "Premier League," "Tottenham," and "The 19th Hangzhou Asian Games Soccer."

Gaming enthusiasts showed a keen interest in "LCK" (League of Legends Champions Korea), with "MapleStory Inven" and the term for EA Sports' soccer game FIFA Online 4 also making the list.

Across all categories, the most searched-for keyword on Naver's mobile application during the January-November period was "weather," followed by "YouTube."

On the desktop version of Naver, "YouTube" and "Coupang" emerged as the most and second-most popular keywords, respectively.

As of Thursday, Naver held a dominant 59.64 percent share of the domestic internet search market, while Google accounted for 29.6 percent. Korean search engine Daum and Microsoft Bing recorded market shares of 4.53 percent and 2.47 percent, respectively, according to web analytics site Internet Trend.

Sayart

Blue YIM, yimyoungseo1010@naver.com