K-pop Boy Band TWS Secures Geffen Records and Virgin Music Collaboration, Gains Traction in US and Japan

Courtesy of Pledis Entertainment

In a strategic move to penetrate the American and Japanese music markets, Pledis Entertainment, the agency representing the newly debuted boy band TWS, announced a partnership with Geffen Records and Virgin Music on Friday. 

▲ Courtesy of Pledis EntertainmentDespite debuting just last month, TWS has swiftly garnered attention and solidified agreements with affiliates of Universal Music Group and Universal Music Japan, marking a significant stride in the global music scene.

The rookie boy band achieved a remarkable milestone by clinching the top spot on a television music chart show on Thursday with their track "Plot Twist," a featured song from their debut EP titled "Sparkling Blue." Impressively, the mini-album achieved sales of over 268,000 copies in its first week, positioning it among the top 10 highest-selling debut albums by a K-pop group. Additionally, "Sparkling Blue" made a notable debut at the pinnacle of Oricon's daily album ranking.

In a parallel development, Fuji TV in Japan is set to broadcast a documentary titled "TWS Document," offering an intimate glimpse into the lives of the six TWS members on the day of their debut showcase and the day preceding it. The documentary is scheduled for unveiling on March 8.

Sayart 

Kang In sig, insig6622@naver.com