K-pop Sensation Takes Center Stage at I-Days in Milan and BST Hyde Park in London

Courtesy of I-Days

Stray Kids, the renowned K-pop boy group, is set to headline two prominent music festivals in Europe this July. On July 12, the group will grace the stage at Ippodromo Snai San Siro in Milan, Italy, as part of the I-Days music festival. I-Days, established in 1999, has featured notable artists such as Green Day, Liam Gallagher, blink-182, and Justin Bieber. The festival's lineup this year also includes Doja Cat, Lana Del Rey, Bring Me The Horizon, and Sum 41. 

▲ Courtesy of I-DaysFollowing their performance in Milan, Stray Kids will showcase their talent at BST Hyde Park in London on July 14. BST Hyde Park, inaugurated in 2013, previously hosted Blackpink as the first K-pop artists to headline the festival. This year's lineup at BST Hyde Park also features Andrea Bocelli and Robbie Williams.

Stray Kids' global presence has been on the rise, with recent performances at Le Gala des Pieces Jaunes in Paris on January 26, marking a historic moment for K-pop boy groups. Le Gala des Pieces Jaunes is a musical charity event organized to raise funds for the Hospital Foundation, chaired by France's First Lady, Brigitte Macron.

The group's latest release, "Rock-Star," achieved significant success, topping the Billboard 200 chart for four consecutive weeks. The lead track, "Lalalala," from their album "Rock Star," secured Stray Kids their first entry on Billboard's Hot 100 chart.

In another milestone, Stray Kids made their debut on the French music industry association SNEP's 2023 Top 200 Albums chart. Their third LP, "Five-Star," secured the 52nd position, setting a record-breaking achievement for a K-pop artist.

Sayart

Blue YIM, yimyoungseo1010@naver.com