Courtesy of SM ENTERTAINMENT

SM Entertainment's latest boy band, Riize, is set to create a milestone by becoming the first K-pop act to perform at the Tecate Emblema festival, one of Mexico's prominent pop music events. 

▲ Courtesy of SM ENTERTAINMENT

Scheduled for May 17 and 18 at the Autódromo Hermanos Rodríguez car racing track venue in Mexico City, Tecate Emblema has drawn over 150,000 attendees annually since its inception in 2015.

Riize, debuted on September 4, 2023, with the single "Get A Guitar" under SM Entertainment, consists of members Shotaro, Sungchan, Eunseo, Wonbin, Seunghan, Sohee, and Anton.

▲ The Tecate Emblema lineup poster / Courtesy of SM ENTERTAINMENTThe festival lineup includes globally acclaimed pop artists such as Sam Smith, Christina Aguilera, Calvin Harris, Marshmello, and Måneskin. Riize's participation marks the first time a K-pop act has been included in the festival's roster.

Acknowledging their rising prominence, Apple Music and the Grammys have named Riize the rookie to watch out for in 2024.

Sayart 

Joy, nunimbos@gmail.com