SM Entertainment Confirms Recognition for the Rookie Boy Band's Fashion Influence

Courtesy of SM Entertainment

SM Entertainment announced on Monday that the recently debuted boy band, Riize, has been appointed as the house ambassador for Louis Vuitton. The decision comes as a result of the group's notable impact on the fashion scene, characterized by trendsetting and confident styles. 

▲ Courtesy of SM EntertainmentLouis Vuitton, in a statement, highlighted the band's distinctive fashion choices, describing them as "comfortable and liberating." A photograph accompanying the announcement showcased the six members adorned in ensembles from the pre-spring 2024 collection of the renowned French fashion house.

Riize, in existence for a mere three months since their debut, becomes the third group collectively signed by Louis Vuitton, joining the ranks of BTS and Le Sserafim.

Amidst these developments, Riize is gearing up for the release of a new single on January 5. Additionally, the band is scheduled to host its inaugural fan meetup in Seoul next week, commemorating the 100th day since their debut.

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Kang In sig, insig6622@naver.com