Celebrated Girl Group to Promote Asia's Premier Mud Extravaganza, Encouraging a Cool Summer Escape

MLD Entertainment

In a significant collaboration bridging the worlds of music and outdoor revelry, K-pop girl group Lapillus has been bestowed with the prestigious title of ambassadors for the 26th Boryeong Mud Festival. The much-anticipated appointment ceremony, which took place at Boryeong City Hall on June 29, marked a momentous occasion for both Lapillus and the festival itself. MLD Entertainment, the group's agency, proudly shared the news, highlighting the significant role Lapillus will play in promoting and enhancing the festival experience.

Scheduled to kick off on July 21 and continue through August 6, the 26th Boryeong Mud Festival will transform various sections of Daecheon Beach in Boryeong, South Chungcheong Province, into a vibrant playground of mud-related activities and exhilarating entertainment. Regarded as one of Asia's foremost events, the annual Boryeong Mud Festival has garnered international acclaim, having been selected as one of the three major festivals by the esteemed International Festivals & Event Association Asia.

Attendees can expect an array of engaging programs that cater to all interests and age groups. From the therapeutic delights of mud self-massage to the creative canvas of colored mud body painting, festival-goers will have ample opportunities to immerse themselves in the unique properties of Boryeong's famed mud. For the adventurous and pet-loving individuals, there will even be a dedicated mud experience zone for pets. Additionally, the festival will be punctuated by lively beach parties and a star-studded K-pop concert, providing a sensory feast for music enthusiasts.

Expressing their gratitude and excitement at being named ambassadors of the Boryeong Mud Festival, Lapillus shared their commitment to promoting the event to their global fanbase. The group conveyed, "It is an honor to be named the ambassadors of the Boryeong Mud Festival. We will do our best to promote the festival. Summer in Korea can be scorching, and we believe the Boryeong Mud Festival is the perfect summer getaway. We encourage everyone to indulge in a refreshing and memorable vacation at this captivating event."

Lapillus, a rising force in the K-pop landscape, recently made a triumphant comeback with their second mini-album, "Who's Next." Comprised of six talented members hailing from diverse national and cultural backgrounds, Lapillus showcases the power of music to transcend boundaries. With Filipino Argentinian member Chanty, Japanese member Shana, Chinese American member Yue, and three South Koreans—Bessie, Seowon, and Haeun—the group embodies the essence of international collaboration and celebrates the beauty of cultural diversity.

Sayart.net 

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