Courtesy of SM ENTERTAINMENT

SM Entertainment revealed its 2024 blueprint ahead of the Lunar New Year, outlining plans for several of its artists and projects. 

▲ Courtesy of SM ENTERTAINMENTAespa, the girl group, is set to release its highly anticipated first full-length album before June. Rookie boy band Riize will debut a new single and EP in the first half of the year. SHINee, Red Velvet, BoA, Hyoyeon, Suho, Doyoung, and Naevis are also part of SM Entertainment's upcoming releases. SM Town's 2024 concerts have already kicked off, featuring performances by SHINee's Minho, NCT 127, TVXQ, Super Junior subunit L.S.S, and NCT member Taeyong.

SM 3.0 business strategy, launched in 2023, is credited for smooth operations, emphasizing five production centers to maximize artists' talents and charms. Each center oversees specific projects, such as One Production handling NCT Wish and Taeyeon/aespa's releases, and Red Production managing TVXQ's Asia tour and preparing Red Velvet's Wendy's EP release in March.

SM Entertainment witnessed a 12% YoY increase in albums and soundtracks published in 2023, with a record-high 20.1 million sales for newly released records, marking a 67% increase compared to 2022. The company hosted 340 concerts last year, a 224% increase from 2022.

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Kang In sig, insig6622@naver.com