Fifty Fifty's "Cupid" Breaks Barriers and Shows Growing Popularity of K-Pop in the UK and Beyond

Captured from Instagram by Fifty Fifty

LONDON — Fifty Fifty, a K-pop girl group, has made history by entering the top 10 of the British Official Singles Chart for the first time with their viral hit song “Cupid.” The song rose nine places from last week to rank No. 9 in its sixth consecutive week on the chart.

Since its debut at No. 96, “Cupid” has climbed rapidly up the rankings, reaching No. 61, 34, 26, and last week, 18. This marks the first time a K-pop girl group has breached the British Official Singles Chart Top 10. The previously highest ranking for a K-pop girl group was 17th, achieved by BLACKPINK with its 2020 collaboration single with Lady Gaga, “Sour Candy.” 

▲ Captured from Instagram by Fifty Fifty
“The Attrakt-formed band ― comprising Saena, Aran, Keena, and Sio ― boast something yet to be achieved by such K-pop girl groups as BLACKPINK, NewJeans and TWICE as viral hit Cupid breaks the Top 10 to claim a new No. 9 peak today,” the chart’s operator said in an online news article. “Cupid’s success proves the genre’s ever-growing popularity in the UK,” it added.

“Cupid” is also expected to extend its stay for the seventh consecutive week on the U.S. Billboard, one of the two largest music charts in the world, alongside the British chart, next week.

The quartet debuted in November and shot to stardom in late March, becoming the fastest K-pop group to land on the Billboard Hot 100. Their success signals a growing global interest in K-pop, particularly among Western audiences.

Sayart.net 

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