K-pop Group Reveals Details of "GOLDEN HOUR: Part.1" Album Release and Promotional Schedule

Courtesy of KQ Entertainment

Following their performances at the Coachella Valley Music and Arts Festival in Indio, California, K-pop group Ateez announced the upcoming release of their new album, titled "GOLDEN HOUR: Part.1."

The announcement was made through promotional materials shared on the band's social media accounts on Sunday.

▲ Courtesy of KQ Entertainment
The promotional map outlined a schedule for concept photos and music video teasers leading up to the album's launch on May 31st.

Notably, the image featured on the promotional poster had been previously displayed during Ateez's Coachella performance, suspended above the venue from an aircraft.

Member Hongjoong's use of a fan inscribed with the words "Golden Hour" during the Coachella set also gained attention online.

Since their debut in 2018, Ateez has achieved significant milestones, including topping the U.S. Billboard 200 chart with their second studio album, "THE WORLD EP FIN: WILL," in 2023.

Their Coachella performance marked their debut at the festival and established them as the first K-pop boy group to perform there. Ateez further expanded their global presence through a pop-up exhibition at the Grammy Museum.

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