"Bam Yang Gang" Propels Demand for Bamyanggaeng, Contributing to Retro Dessert Trend

Courtesy of The artist's official YouTube channel

▲ K-pop singer Bibi eats Korean sweet chestnut jelly, yanggaeng / Courtesy of The artist's official YouTube channel

Singer BIBI's hit song "Bam Yang Gang" released in February has led to a significant increase in sales of the traditional Korean snack known as bamyanggaeng.

Produced by Crown-Haitai Confectionery Group, the snack's sales at convenience stores CU, GS25, 7-Eleven, and Emart rose by 40 percent from February 13 to 26 compared to the same period last year.

Emart has collaborated with BIBI's agency, Feel Ghood Music, to offer the snack with the singer's signature printed on individual boxes.
 

▲ Singer-songwriter Bibi / Courtesy of Feel Ghood MusicCrown-Haitai CEO Yoon Young-dal expressed happiness over the surge in production of the snack attributed to the song's popularity.

Bamyanggaeng, a variation of the original yeonyanggaeng, has remained largely unchanged since its launch in 1945. While newer snacks gained popularity over the years, bamyanggaeng's recent resurgence aligns with the retro dessert trend in South Korea, where traditional sweets have regained popularity among younger generations.

This trend has seen increased orders for traditional snacks like yakgwa and kkwabaegi, as well as innovative variations by companies. BIBI's song "Bam Yang Gang" reflects this nostalgia for simpler times, contributing to the snack's renewed popularity.

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Blue YIM, yimyoungseo1010@naver.com