K-pop Group's Second EP "Get Up" Comes to Life with Retro Arcade Games and Giant Figurines Across Asia and the US

Ador

In a groundbreaking collaboration, NewJeans, the rising K-pop sensation, has teamed up with Spotify for a dynamic promotion of their second EP, "Get Up." The agency Ador announced the innovative campaign, named "Bunnyland," which promises an immersive music experience for fans and music enthusiasts alike.

The centerpiece of the campaign is a pop-up space located in central Seoul, designed to transport visitors into the world of "Get Up." Featuring retro arcade games and the group's captivating songs, the space aims to create an unforgettable connection between the quintet and their devoted followers. Additionally, a rooftop zone inspired by the EP's essence will provide a unique ambiance for fans to revel in the group's latest musical offerings. The pop-up space will be open from Friday until August 6, with plans to recreate the experience in Jakarta, Indonesia, later on.

Across Asia, the "Bunnyland" campaign will introduce the endearing character "Bunini," donning headphones, in the form of giant figurines. This playful character will visit several cities, including Seoul, Tokyo, Manila, and Jakarta, captivating fans and passersby alike.

For fans in the United States, "Bunnyland" will make its way to Chicago on August 3, coinciding with NewJeans' electrifying performance at the prestigious Lollapalooza festival. The unique blend of music and interactive experiences promises an extraordinary celebration of "Get Up" and NewJeans' growing global influence.

The highly anticipated EP, "Get Up," fully released on Friday, has already made a resounding impact on Spotify. All six tracks from the album achieved placement on Spotify's daily top songs chart in the US, underscoring the group's immense popularity and musical prowess.

As NewJeans continues to captivate fans worldwide, the "Bunnyland" campaign exemplifies their dedication to creating innovative and immersive experiences that transcend traditional music promotions. With their infectious melodies and undeniable charm, NewJeans is set to conquer the hearts of music lovers across continents, cementing their position as a rising force in the ever-evolving world of K-pop.

Sayart.net 

Sayart, sayart2022@gmail.com