The Boyz to Launch Pop-Up Store in Seoul for "Phantasy" Album Release

Kang In sig

insig6622@naver.com | 2024-03-28 10:07:12

K-pop Group Plans Interactive Experience for Fans

Courtesy of IST Entertainment


▲ Courtesy of IST Entertainment

 

The Boyz, under agency IST Entertainment, announced Thursday the opening of a pop-up store in Seoul from April 5 to 15, coinciding with the release of their second studio album, "Phantasy."

Spanning three floors, the pop-up store will immerse visitors in various interpretations of "fantasy." Highlights include an exhibition zone replicating scenes from the music videos, a video zone offering insights into the album's creation process, and a photo booth featuring the band members.

Simultaneously, the 11-member group is actively promoting "Love Letter," the third and final installment of their second LP, which was released on March 18. Despite not being featured in a TV music chart show, the main track "Nectar" secured the top spot.

Sayart

Kang In sig, insig6622@naver.com 

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