The renowned Japanese coffee chain % Arabica has unveiled a stunning new location at The MixC shopping center in Hangzhou, China, featuring a revolutionary design by Nguyen Khai Architects & Associates (NKAA). The 150-square-meter coffee shop, completed in 2025, occupies a prominent position at the main entrance of the landmark retail destination, making it highly visible to the constant flow of visitors.

The most striking feature of the new store is its innovative facade, which is lined with hundreds of white, rotatable Chemex plates presented in both solid and outlined forms. These distinctive elements are carefully arranged to create a dynamic, ever-changing pattern that shifts throughout the day with the angle of sunlight and movement of passersby, producing a captivating play of light and shadow. The rhythmic composition establishes a strong and instantly recognizable brand identity while introducing texture and depth that softens the architectural scale, transforming the exterior into a living surface.

The interior design follows a distinctive tunnel-like concept defined by two bold gate structures that extend outward from the original facade. Unified in both material and tone, these sculptural forms create a strong architectural rhythm that naturally guides visitors inward. As customers enter the store, they encounter signature % Arabica brand elements including floor signage, a bean cellar, and merchandise shelves that reinforce the brand's identity while enriching the spatial experience.

Soft pools of light from custom Chemex lamps overhead in the main space cast a warm, welcoming glow throughout the interior, highlighting the continuity between the design concept and brand narrative. The kitchen counter is strategically positioned at the tunnel's center end and framed by two rows of custom-designed benches, encouraging interaction between staff and customers while creating a balanced dialogue between movement and pause within the store.

The outdoor seating area seamlessly extends the interior design language, maintaining the same visual aesthetics and material palette to ensure continuity between interior and exterior spaces. Clean lines and warm tones of the outdoor furniture are complemented by thoughtfully arranged planters and generous layers of greenery, which soften the architectural edges and introduce a refreshing natural presence. This integration of landscape elements enhances the aesthetic harmony of the storefront while creating a calm and restorative atmosphere.

The result is an inviting outdoor space that encourages visitors to pause, relax, and linger, whether they're enjoying a quiet coffee break alone or gathering with friends amidst the soothing backdrop of plants and open air. The strategic placement at The MixC's main entrance allows the storefront to capture natural foot traffic flow, offering guests a welcoming and accessible entry point as they explore the vibrant shopping and lifestyle destination known for its diverse mix of international brands.